Develop a compelling product or service
What do people want in your area? What do they need? Try to find a hole in the market that you're trying to crack into and fill that space. If you want to become a farmer's market vendor, what could your farmer's market use? If you want to sell things at concerts, what do concert-goers need?
- Try to avoid picking something very common to sell at a particular location. Being the new guy with the taco truck in a city loaded with taco trucks will be a tough challenge. Think of ways to make your product unique and sellable.
- If you've got a common product that you need to get rid of, think of how to spin it so it seems different from other varieties, even if it isn't particularly. Consider ways you may change your product so it stands distinct.
- If someone else sells artisanal jam at the farmer's market, what will make yours different?